Domestically, football has been put on the agenda as an important task for the development of sports and the construction of a sports power. General Secretary Xi Jinping once said: "The 'three balls' should be carried out, which is a sign of a sports power." Among the "three balls", his affection for football is particularly deep. In July last year, when General Secretary Xi Jinping met with FIFA President Gianni Infantino, he said that it is necessary to make a positive football culture a positive energy for Chinese people to realize the Chinese dream. A few months before the start of the 2018 World Cup, Ms. Samura's presence at the summit and her speech was significant.

Ms. Samura joined FIFA in June 2016 and is the first female secretary general in FIFA's history. She has a long history of vision and leadership at the United Nations, contributing to the cause of women and youth, people's lives and environmental protection. FIFA President Gianni Infantino also spoke highly of her for her ability to build and lead teams and improve the way the organisation operates.

After taking up the role of FIFA Secretary-General, Ms Samura attended the Soccerex United Kingdom Summit for an exclusive interview and presented the inaugural World Football Diversity Awards. She said:

Ms. Samula has also traveled to China many times, showing great interest and interest in Chinese football, and has expressed her expectations for Chinese football on many occasions. This is the first time that the summit has been held in China, and it is also the first time that Ms. Samura has attended the Soccerex summit in China since taking office as FIFA Secretary General.

Commenting on Ms. Samura's confirmation to attend the Soccerex China Summit, Soccerex COO Rita · Levy said:

The summit is co-hosted by Huafa Group and Soccerex organization, a two-day event, including Crespo, Deco, Wim · Jonk and other football industry leaders and football stars will gather together, leading market enterprises will present themselves here, a number of thematic conferences and networking activities focus on the development of China's football industry and how to achieve China's national football reform plan, discuss the development prospects of the football industry in the Guangdong-Hong Kong-Macao Greater Bay Area, core topics cover football management, football technology, Football business development and football training.

At present, the summit has been confirmed to attend AC Milan, Manchester United, Arsenal, Bayern Munich, Dortmund, Chongqing Lifan, Shandong Luneng, Guangzhou R&F and other well-known clubs at home and abroad. LaLiga, United States Soccer League, Wanda Sports, Major League Football United States, Rheinland Sports, Double Edge Sports, Adidas, Hublot Watches and others will also be in attendance.