During the preparation of the tennis project of the 15th National Games, Wang Yulei, a "fresh force" who graduated from the Beijing Film Academy, took on the important task of sponsor docking and rights protection in the market development position, although he had not been in the company for a long time. With his homework in advance and the courage to remain calm in the face of danger, he implemented the responsibility of "the National Games with me" into every detail of surveying the venue, responding to needs, and protecting rights and interests.

Hold the venue distribution map and temporarily take over to stabilize the sponsor

The morning of October 14 was an unforgettable "practical test" for Wang Yulei. At that time, as soon as he finished sorting out the franchise documents of the 15th National Games, he received an urgent task: colleagues who were scheduled to take sponsors to inspect the on-site retail venues were temporarily called to hold a special meeting, and representatives of cooperative enterprises had already arrived downstairs.

"I panicked all of a sudden, the venue distribution map in my hand was not hot yet, I had only joined the company not long ago, and I had never docked with a sponsor alone." Wang Yulei recalled, but he didn't think much about it, clenched the distribution map full of marks, took a deep breath and greeted it.

"This is the core retail area on the second floor of the main building, close to the entrance and exit of the audience. As the event heats up, the average daily flow of people can reach about 3,000 people. When he opened his mouth, Wang Yulei deliberately slowed down his speech, but fortunately, he memorized the venue information and crowd flow data in advance, and the tension was slowly suppressed by the professional explanation.

Sponsors successively raised questions such as "how to solve the electricity consumption of retail booths" and "how to handle the staff's admission certificates", and he responded one by one, which were the key points he deliberately wrote down in his notebook when he studied with his colleagues before. While chatting, he even took the initiative to take the sponsor to the second floor of the venue, pointed to the audience entrance line and said: "You see, the audience comes in from here, and they can see the sponsors' booths at first glance, and the exposure is definitely no problem." ”

After sending the sponsor away, Senior Wang Chengyuan, who helped him take him, patted him on the shoulder: "Aren't you nervous?" In fact, this will allow you to familiarize yourself with the process a few times. Wang Yulei looked at the distribution map that was a little wrinkled in his hand, and suddenly breathed a sigh of relief: "It turns out that 'carrying work' is not that difficult, as long as you prepare in advance, you are not afraid of going wrong." ”

From survey to protection of rights, the needs of sponsors are implemented in detail

In the market development position, Wang Yulei's daily life is to "revolve around sponsors and keep an eye on the details". He knows that the support of sponsors is an important force for the smooth holding of the event, and his job is to make this support "effective".

Every time a sponsor comes to survey the venue, he will finalize the exact time with the other party in advance, and then personally accompany him to the second floor of the venue to survey the retail location. He never simply identified a place, but walked along the audience's entrance line, carefully analyzed "which position has higher exposure" and "whether the audience will go around the position", and even squatted down to observe to confirm "whether the height of the booth will block the view", and made every effort to ensure that each retail point accurately matched the needs of sponsors. At the same time, he will also take the initiative to synchronize the specific situation of the on-site competition venues, such as how many venues are used for the competition, the start and end time of the event, and all kinds of convenient support provided to sponsors, such as reserving warehouses for sponsors to store and sell products.

After the survey, he also had to sort out the on-site design and exhibition materials submitted by the sponsor, check whether the size and style met the competition specifications page by page, and then submit them to the Provincial Executive Committee and the Zhuhai Competition Committee according to the process to follow up the approval progress. "The exhibition materials should not be sloppy, if the size is wrong, the sponsor's booth will not be able to be set up, which will affect the rhythm of the event." Wang Yulei said that he will write down the approval requirements in the memo on his mobile phone and check them one by one to avoid omissions.

In addition to accurately docking the needs of sponsors, protecting their rights and interests is an unshakable responsibility in Wang Yulei's work. On the one hand, he will keep an eye on "anti-implicit marketing" to ensure that no non-cooperative brands rub the popularity of the event and illegal publicity; on the other hand, control off-site advertising, and coordinate and deal with infringement information as soon as it is found. He said, "Ensuring the brand protection and exclusivity of sponsors is the bottom line of my work, and I can't let people's investment go to waste." ”

On the stage of the National Games, every challenge is progress

From learning "how to communicate with sponsors" with Wang Chengyuan when he was first seconded to Huafa Sports, to now being able to independently dock needs and deal with problems, Wang Yulei feels that the National Games arena is his own "growth classroom".

"I used to learn film and television-related knowledge in school, and when I first came into contact with the development of the event market, I couldn't even understand the words 'single bidding' and 'implicit marketing'." Wang Yulei said with a smile that in order to keep up with the rhythm, he sorted out the event documents and previous cases shared by his predecessors into "study notes", and when he encountered something he didn't understand, he chased after him and asked, "Huafa's seniors are very patient and will explain 'why do you do this' and 'where are the easy problems'."

The experience of taking over the temporary job on October 14 made him understand the importance of "preparing in advance" and "having the courage to take responsibility". Now he will take the sponsor to inspect the venue, he will not only memorize the flow of people, but also prepare a simple manual of "electricity consumption plan" and "document processing process" in advance, and hand it to the other party and say: "If you have any other questions, you can contact us at any time." ”

"For me, 'the National Games have me' is the transformation from 'not daring to go' to 'being able to carry it'." Wang Yulei said that watching the sponsor's booth be successfully set up and watching the audience stop in the retail area, he felt that his work was particularly valuable, "Although I am a newcomer, I can also contribute to the National Games, which is the happiest thing."

Today, the 15th National Games Tennis Tournament is in full swing, and Wang Yulei still shuttles between the sponsor's booth and the arena office every day, following up on the progress of the exhibition for a while and dealing with temporary needs for a while. Behind him, there are countless Huasha people like him, whether they are experienced veterans or fledgling newcomers, all of whom practice the promise of "I have me in the National Games" in their respective positions, and contribute to this sports event with professionalism and enthusiasm.