The National Games is the largest and highest-level comprehensive sports event in China, and the 15th National Games and the 12th National Games for the Disabled are the first to be jointly hosted by Guangdong, Hong Kong and Macao. For Zhuhai, this is not only the largest number of national comprehensive games in history, but also an opportunity to show the charm and development vitality of the city to the whole country.

Lu Pinde, vice chairman and general manager of Huafa Sports Operation Management Co., Ltd., as a deep cultivator of the sports industry, led the team to shoulder the important task of service guarantee for all competitive and Paralympic core events in Zhuhai Division, and effectively transformed the opportunities of the National Games into the practical results of urban sports development.

Pioneer of state-owned enterprises: triple advantages to build the foundation of the event

As the core sports industry platform of Huafa Group, a leading comprehensive state-owned enterprise in Zhuhai, Huafa Sports has built a high-end event matrix covering top international tennis events and national road running IP since its establishment in 2014. In Lu Pinde's view, this time it can fully undertake the operation of the core events of the Zhuhai Division of the 15th National Games, and the core benefits from the support of three hard core strengths:

First, the hardware strength of the venue is leading. The scale and facility quality of Hengqin International Tennis Center rank among the top venues of the same level in the Greater Bay Area, which is fully in line with the principle of "giving priority to existing venues" of the National Games, and has become the core advantage support for tennis projects in Zhuhai.

Second, the event operation experience is profound. With years of deep cultivation in the field of sports events, Huafa Sports has successfully operated top international tennis events such as the WTA Super Classic and the ATP Zhuhai Championships, as well as large-scale national road running events such as the Zhuhai Marathon and the Hengqin Marathon.

Third, the comprehensive support ability is excellent. As a professional sports operation organization under a municipal state-owned enterprise, Huafa Sports has undertaken world-class events, domestic diversified sports projects and city-level national events for many years, forming a comprehensive operation capability covering multiple scenarios, and the professional level of event guarantee ranks among the top in the country. In this year's Paralympic Tennis Tournament, the team collaborated with professional institutions to optimize barrier-free facilities and convey humanistic temperature; For new events such as Go and chess, relying on the venue resources of Huafa Group, the venue transformation was quickly completed and refined plans were formulated, and the integration of state-owned enterprise resources and efficient execution capabilities were used to achieve full-dimensional guarantee coverage of core events in the Zhuhai Division.

Fine crafting: innovative mechanism to create a full sports level guarantee

To successfully complete the simultaneous operation of multiple projects, both hardware upgrades and software innovations are required. In terms of hardware, under the active promotion of the Hengqin In-Depth Cooperation Zone Government, the Hengqin Tennis Center has completed a systematic transformation - barrier-free facilities have been comprehensively upgraded, the parking lot has been optimized and improved, and the venue environment has been renewed. For outdoor events, the team completed the survey and optimization of the track route in advance and strengthened cross-departmental coordination, among which the cross-border road cycling event became the only landmark event across Guangdong, Hong Kong and Macao in the National Games.

In terms of software preparation, Lu Pinde innovatively implemented the "event director responsibility system", equipped with exclusive directors for each of the five events, breaking the boundaries of departments, and the director had full authority to coordinate the whole process and achieve the unity of power. This model effectively solves the connection problem of simultaneous operation of multiple events, and is more efficient and cohesive than traditional functional grouping. At the same time, the group has dispatched outstanding school enrollment and backbone support in various sectors to strengthen support, so that the core operation team has more than 100 people.

With the full support of various functional departments in the city, nearly 3,000 participants, including volunteers, have formed a three-dimensional guarantee pattern of "special coordination and coordination", injecting strong impetus into the successful holding of the event.

Promote training with testing: Actual combat drills consolidate the foundation of the main competition

In accordance with the requirements of the National Games, Lu Pinde led the team to carry out intensive test matches from 2024, and successively completed test matches in tennis, cross-border cycling, race walking and the Paralympic Special Olympics series. All test matches are strictly benchmarked against the main competition standards, which not only tests the effectiveness of venue transformation, but also accumulates valuable practical experience.

Through the test match, the team optimized cross-regional transportation connections, improved the smart event management system and other details, and allowed the team to grow rapidly in actual combat. In the practice of coordinating with the government and coordinating multiple projects, the overall ability of the team has jumped, laying a solid foundation for the smooth progress of the main competition. Lu Pinde sent a message to the team: "I hope that everyone will be inspired by the slogan of 'Passionate National Games and Vitality Greater Bay Area', always maintain passion and vitality, practice the concept of 'making sports a life', and while doing a good job in sports, gain health through sports and convey positive energy in sports." ”

National Games empowerment: long-term planning illuminates the future of sports

In Lu Pinde's eyes, the National Games is a "hard-core test" of the strength of the Huafa Sports team, and the results prove that the team not only has the ability to operate a number of large-scale events at the same time, but also takes advantage of the momentum to significantly enhance the brand influence of Huafa Group - now the three core events have come to a successful conclusion, and the rest of the events are progressing smoothly and in an orderly manner.

A large-scale event is the "mobile business card" of a city. Lu Pinde believes that the National Games is not only a stage for sports competition, but also an important engine for activating Zhuhai's cultural tourism industry and promoting the high-quality development of the city.

Talking about future planning, Lu Pinde said that he will integrate the group's sports resources to form a synergistic effect. At the same time, we will deepen the integration of "sports + cultural tourism", relying on Zhuhai's seaside scenery and location advantages, so that the event will drive tourism consumption. For Zhuhai, the National Games not only improved urban facilities, but also allowed the government and citizens to deepen their understanding of the value of sports and inject new vitality into the national fitness atmosphere.

From international event IP to national sports events, Lu Pinde led Huafa Sports to write a wonderful chapter in state-owned enterprises empowering urban sports with professionalism and responsibility. With the successful advancement of the National Games, Zhuhai will appear in the country with a more dynamic sports image, and Huafa Sports will continue to contribute to the integrated development of sports in the Greater Bay Area.