"The National Games is the top competition in China, and the venue standards are very high, which makes us feel very comfortable." From November 9th to 20th, the 15th National Games tennis event was held at the Hengqin International Tennis Center, and Wang Chuhan, head coach of the men's tennis team of the Beijing team, commented on the venue environment. "Every time I play here, it feels really good, I like the atmosphere here." Zhu Lin, the women's singles champion and athlete of the Anhui team, also praised the field.

The praise of the participating coaches and athletes expressed the quality core of this national top event - "running a competition is running a city", empowering the construction of venues and promoting urban development with events. During the 15th National Games, Zhuhai adhered to the deep logic of "improvising the city", took state-owned enterprises as the core engine, and transformed the dividends of the event into a lasting momentum for the city's high-quality development through hardware upgrades, service innovation and ecological construction, and wrote a replicable practice sample for the "sports empowerment city" in the Greater Bay Area.

Hard power builds the foundation

The integration of state-owned enterprise resources activates the efficiency of venues

Drive along Hengqin Huandao East Road to Hengqin Avenue, and you can reach Hengqin International Tennis Center in a few minutes. Walking into the center court, you will be greeted by a spacious and bright venue space with modern equipment. During the tennis events of the 15th National Games, Huang Zelin, Buyun Chaoket, Shang Juncheng, Wu Yixuan, Zhang Zhizhen, Wang Yafan, Wang Xinyu, Zhu Lin and other domestic tennis players swung their rackets and competed in this professional court with 5,000 seats, staging a number of wonderful duels.

As the core carrier of the event, the professionalism and adaptability of the venue hardware directly determine the quality of the event. The key to the reason why Hengqin International Tennis Center can stand out from many sports venues in the Greater Bay Area and undertake the core events of the 15th National Games and the Paralympic Games lies in the resource integration advantages and efficient execution capabilities of the state-owned enterprise Huafa Group.

The venue, which was put into use in 2015, has a total land area of 61,600 square meters, and its core facilities are already at the forefront of venues of the same level in the Greater Bay Area, which fully meets the requirements of the National Games to "give priority to the use of existing venues". In order to match the standards of the event, Huafa Sports assisted the Tennis Competition Committee to complete precise upgrades before the competition: rust removal and renovation of steel structures and seats, addition of intelligent security and network systems, addition of roofs to the outdoor training ground, and completion of full-dimensional barrier-free transformation for the Paralympic Games. Barrier-free parking spaces, blind lanes, special shower rooms and other facilities are all available, and the supporting service system is seamlessly connected, and finally passed the special inspection of the barrier-free environment of the Paralympic Games with an "excellent" level.

The unique value of state-owned enterprises lies in not being limited to a single hall renovation, but achieving optimal allocation of resources based on urban needs. The Go and chess events rely on Huafa's own venues to quickly complete the adaptive transformation, forming an event layout of "core venues as the main and supporting venues as the supplement", which not only controls costs but also ensures efficiency, demonstrating the precise execution of the strategy of state-owned enterprises to serve the city.

Soft power empowerment

Institutional innovation precipitates professional guarantee capabilities

If hardware is the foundation, then refined service is the soul of the quality of the event.

The individual competition ended on November 12, and the contestants left on the 13th; The mixed relay race starts on the 17th, and the relay runners will report on the 13th, and they need to complete the "personnel replacement and venue change" within 48 hours - a similar "super challenge", which has become the norm faced by Huafa sports staff during the 15th National Games. Huang Lehe, director of the race walking event of the 15th National Games, said frankly that the process of coordinating and scheduling events is like knitting a sweater, "If the stitches are dense, the thread will not be loose." ”

It is reported that Huafa Sports hosted the Zhuhai Division of the 15th National Games: road cycling, race walking, tennis, and 3 Paralympic tennis, chess and Go competitions. Various events with different characteristics and rules are implemented at the same time, and how to sort out the thousands of guarantees in an orderly manner has extremely high requirements for operational support.

Lu Pinde, vice chairman and general manager of Huafa Sports, introduced that the "event director responsibility system" innovatively implemented by Huafa Sports has become the key to solving the problem of overall planning. "Each event is equipped with an exclusive director, breaking down departmental barriers, and the director has full authority to coordinate the whole process of the event to achieve 'unity of power'."

The extreme challenge of "personnel alternation and venue change" was completed within 48 hours of the race walking event, thanks to this system: the director not only straightened out the parallel tasks through dual-track schedule planning and 47 key node control, but also coordinated the temporary training venue "at the same time". This kind of efficient coordination is not a temporary response, but is based on the precipitation of long-term event IP operation - Huafa Sports has successively operated high-level events such as the WTA Super Classic, ATP Zhuhai Championships, Davis Cup group stage, Zhuhai Marathon, Hengqin Marathon and other high-level events over the years, and has accumulated diversified experience in the operation of international and domestic high-level events.

In order to ensure the implementation of services, the 15th National Tennis Tournament team has intensively carried out test matches against the main competition since 2024, optimizing details such as transportation connections and intelligent management systems; 500 volunteers have been unified and coordinated, covering the whole process of event guidance and ticket inspection, forming a guarantee pattern of "special personnel and full coordination".

"From arriving at the venue to boarding the field, the whole process was very smooth, with complete barrier-free facilities and thoughtful volunteer service, allowing me to devote myself to the game." In September this year, the Paralympic Tennis Test Tournament kicked off at the Hengqin International Tennis Center, and Mok Ka-on, a representative athlete of the Hong Kong team in the physical disability group (wheelchair group), spoke highly of the event service.

From the "smooth experience" of disabled athletes to the professional process recognized by technical officials, soft power is becoming the core competitiveness of Zhuhai events.

Isaiah revitalized the city

From sports events to new momentum for urban development

To host large-scale events, Zhuhai's ambition is not only to "hold a good meeting", but to use the event as a fulcrum to leverage the comprehensive improvement of the city's energy level. This practice is in line with the strategic orientation of the "Outline for the Construction of a Sports Power" and the "Outline of the Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area", and has also become a vivid footnote to the strategy of state-owned enterprises to deepen reform and serve the country.

According to the data, in the past 11 years, Huafa Sports has created more than 300 top events at home and abroad, attracting more than 1,300 athletes from 50 countries and regions to participate, and creating more than 50 billion yuan of media economic value; The cumulative number of applicants for the Hengqin Marathon and Zhuhai Marathon exceeded 200,000, bringing more than 150 million yuan of economic income to the city.

For Zhuhai, the spotlight effect of the event has been vividly confirmed during this National Games: tennis events attracted more than 20,000 people to watch the game, and "Where to Go" data shows that the number of bookings during the hotel around the venue increased by 50% year-on-year; As the first cross-border event in the history of the National Games, the men's individual road cycling race attracted a large number of central and provincial media attention; Various events have sparked a lot of discussion on social media, and the keyword "Zhuhai" WeChat index has exceeded 100 million for 9 consecutive days, peaking at 133 million, and some netizens commented: "After watching the broadcast of the event, I feel that the environment in Zhuhai is really beautiful!" ”

Deeper changes are hidden in the urban fabric. The upgrade of barrier-free facilities and the intelligent transformation of venues promoted by the event not only serve the event, but also benefit the whole people; The deep integration of "sports + cultural tourism" has transformed Zhuhai's seaside scenery and location advantages into consumption momentum. Sun Panshi, chairman of Huafa Sports Operation Management Co., Ltd., introduced that Huafa Sports has formed a synergistic effect by integrating the group's sports resources, which not only creates a good atmosphere for national fitness, but also activates the endogenous power of the sports industry, realizing the two-way rush of "running competitions" and "revitalizing the city".

In charge of state-owned enterprises

Write a sustainable answer sheet for "rejuvenating the city through sports"

"The 15th National Games made me really feel the charm of sports in Zhuhai." Zhang Lei, a media reporter from Hubei, commented on social media.

In fact, the practice of the 15th National Games of Huafa Group is revealing the core value of state-owned enterprises in "rejuvenating the city with competition" - not only the "trader" of resource integration, but also the "engine" of industrial upgrading, and the "solid foundation" of urban development.

"Different from short-term commercial operations, state-owned enterprises take a long-term perspective and deeply bind the hosting of events with urban planning, people's livelihood improvement, and industrial transformation, so that the dividends of sports events can continue to be released." He Jiang, president of Huaxian Dai Service Investment Holding Co., Ltd., said that Huafa Group will further deepen the integration of "sports + cultural tourism", rely on Zhuhai's seaside advantages to amplify the driving role of events in tourism consumption, and at the same time promote the coordination of sports resources, build a full-chain sports industry ecology, and inject lasting vitality into Zhuhai's urban development.

With the closing of the 15th National Games and the opening of the Special Olympic Games, Zhuhai not only appeared in the country with a more dynamic sports image, but also explored a sustainable path of "state-owned enterprises empowering sports and sports-driven cities". The value of this sports event has long surpassed the competition itself, becoming a vivid footnote to Zhuhai's high-quality development, and also providing a practical sample for the Greater Bay Area city to "rejuvenate the city with competition".